{"product_id":"new-purpose-50","title":"New | Purpose 50","description":"\u003cp class=\"MsoNormal\"\u003eAn unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Purpose 50 an \"Exceptional Extrait\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eUsually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"box-sizing: inherit;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Cologne (EDC) 3% - 10% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Toilette (EDT) 5% - 15% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Parfum (EDP) 15% - 20% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eParfum \/ Extrait 20% - 30% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cstrong style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; mso-bidi-font-family: Aptos; letter-spacing: .45pt;\"\u003eAmouage Purpose 50 - 50% exceptional oils\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; mso-bidi-font-family: Aptos; letter-spacing: .45pt;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003e50% oil concentration, 4 weeks ageing: 2 weeks maceration, 2 weeks maturation\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eA fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.\u003c\/span\u003e\u003c\/p\u003e","brand":"The House of Amouage","offers":[{"title":"Default Title","offer_id":42031739994196,"sku":"41107","price":520.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0556\/6798\/2420\/files\/purpose50CS-75pc21_2048x2048px.jpg?v=1761651899","url":"https:\/\/amouagedev.myshopify.com\/en-us\/products\/new-purpose-50","provider":"AmouageDev","version":"1.0","type":"link"}